suffocated by art – Nik Kosmas on escaping the art world
At some point, I had the feeling that I couldn’t explain what I was doing, with conviction, to a stranger. The subjective nature of making “work” in a field where basically anything goes: critical or non-critical, aesthetic or conceptual, material or dematerialized – as long as you want to call it “art”. I felt suffocated by potentials and missed having a method for evaluating options. Possibly I was also suffering from some kind of imposter complex, where I felt like anyone at any time would notice that everything we were doing made no sense. These deep-seated anxieties probably reflect the fact that art is no longer very relevant.
… I just didn’t think there was a point or a respectable future in endlessly critiquing or arrogantly joking about innovations coming from other fields.
To continue making art after you reach a certain level of success, you have to have a mixture of talent, ego, and pragmatism. You have to suspend the disbelief and doubt about your self-centered and marginal mini-territory of custom-made industrial process hacks, and “themes”, all the time struggling to stay relevant and inspired while the upper-class gallerists and collectors – who are your only real support system – make the magic happen…You can survive if you stay inside the art bubble: writing grants, teaching, getting the odd public commission (especially if you come from one of those small, rich, socialist European countries that pay artists ridiculous amounts of money to do things that are questionably useful :)). I wanted to engage in the “real” world, where things are much more competitive, and also, yes, dumbed down for a more general audience (and for that same reason so much more effective and important).
… it was supposed to go around creating value through abstract financial art-world machinations. Anyways, I became totally disillusioned that this was interesting at all. It felt very easy and parasitic and had unclear metrics for success. Martin’s project was random but had clear metrics for success: units sold, growth rate, five-star reviews. Martin was “doing” what we were joking or commenting on.
My long-term goal is to supply concrete niches with products that “affect” a huge amount of people (this is about the body): from tea to shoes to food, eventually to architecture and beyond. I am training and studying all the time, trying to remain passionate and excited about what I do.Advertisements