A decent example of why art is so boring to me. Once you disconnect aesthetics and creativity from the lame ass chains of art history you can be way more inventive…or as David Robbins put it:
“All the time, though, my sensibility pointed toward and yearned for an imaginative Elsewhere. I became increasingly dissatisfied with the narrowness of art as a formulation of the imagination. This will sound preposterous to many people, I’m aware, given that art offers and represents extraordinary behavioral freedoms, but in “making art” I found an ultimately enslaving formulation. How so? In art, you can do, yes, anything you want so long as you’re willing to have it end up as art. That isn’t real imaginative freedom, in my view. Inquisitiveness of mind will carry you past art, and apparently I love inquisitiveness of mind more than I love art.”
So what is his goal? The foundation’s current mission seems to flutter between worldly and chaotic. Consider the activity on a morning in November: One group of employees worked in a corner of the loft on prototypes of a website known as BulliPedia that, when finished, will be a type of Wikipedia for haute cuisine. On the opposite side of the room, a young woman edited pages intended for a multivolume book collection tracing the history of food. At a desk facing the window, three men spent hours researching white asparagus. (It was not immediately clear what this was for.)
“this is a flow chart of a cucumber’s existence”
He also seems uninterested in running his foundation as a typical start-up, and his rigid devotion to his own mantras can occasionally give the entire operation a cultish feel. Additionally, it isn’t obvious exactly how his ideas will make the leap from notion to project. Mr. Adrià has nominally divided the foundation into two main strands: knowledge, which is the group focused on creating BulliPedia; and creativity, which is focused on, in his words, “deconstructing the entire process of creativity.” He calls this group El Bulli DNA.
If the names of the various projects aren’t enough to keep straight, Mr. Adrià adds a few more: El Bulli Lab is the Barcelona-based office where people associated with El Bulli DNA do their work. That should not be confused with 6W Food, which may not get going for a few more years but is expected to be a sort of cross between a science museum, an art museum and a house of culinary innovation. Also in the works is a search engine known as SeaUrching (named in part for the delicacy) as well as a language to describe gastronomy known as Huevo, Spanish for egg. Huevo, it was noted by one of Mr. Adrià’s colleagues, could ultimately be a digital language coded for use by refrigerators or other kitchen appliances.
[This is a three in one post of material (in reverse order) I did for LeisureArts on David Robbins. Although I might choose another word than “production,” I think Robbins asks a question that still needs much contemplation – “who are we when we pursue a larger field of production, some of which is art?”]
An initial stab at a semiotic square [David Robbins]
Note that “High Entertainment” is a category Robbins describes as “…works and artifacts that retain fine art’s complex ambitions for the culture while eschewing the specialized language of fine art in favor of mass accessibility – [it] can be manifested in games, toys, fashion, public sculpture, books, hoaxes, indeed in any product that has contact with the public.” p. 311
Art/Life – David Robbins – LeisureArts
The old art/life distinction.
The “triangulation” theory of David Robbins.
This notion is worked out in various ways throughout his book The Velvet Grind, but the essay “On Talent” spells things out pretty directly:
That something might stand outside art and report on it, comment on it, editorialize about it in an iconic language of its own – this was, and apparently still is, disorienting. The reason, I submit, is that it instantiates a complication of the modernist dialogue between life and art. Talent suggests that the old binary model has been superseded by a triangulated model whose points are life, art, and entertainment – a competing communication system no less madly self-sustaining, self-referential, and self-celebratory than art. “Showbiz” adds another category that’s neither Art nor Life. p.24
Robbins’s triangulation is an important step to finding new forms and languages for what he calls “imaginative practice” – creative, funny, thoughtful forms of invention that are not art. We at LesiureArts find Robbins incredibly useful [We hope to write more, but being the slackers that we are, this might be as far as we get]. He also writes about inventing experience which he distinguishes from producing culture. This is a welcome relief from all of the talk about cultural production, as invented experience resonates nicely with John Dewey’s aesthetic theory which is in dire need of being read by the legions of curators and artists who are reinventing the wheel of experience based practices.
The LeisureArts modified model.
As we mentioned, the triangulation theory is an important step, but LeisureArts is interested in expanding the terrain of inventive practices and theory to cover a host of other activities that Robbins’s triangle can’t account for. That leads to the above modification. In leisure, we have a broad field of activities that fall in between the various oppositions, some closer to one vertex or the other, but the field itself exists in a kind of equipoise (ideally). Adding leisure to the model allows for the inventiveness of car customizers, tea cozy makers, coat hanger collectors, home cooks, and others to mingle on equal footing with so called “high” forms of culture be it entertainment or art.
David Robbins – The Velvet Grind
…the pertinent question is no longer “what infinite variety of materials, strategies, concerns might we include in the context of art?” It isn’t “what might we map onto the coordinates of art?” These were the questions of modernism. The more contemporary question – tomorrow’s question – is “who are we when we pursue a larger field of production, some of which is art?” (p.29)
The maximum site of invention, now, is one that forces the culture of criticality into direct and continuous contact with its strongest and most radical cultural alternative, the culture that thrives despite art’s low regard for it, the culture, ladies and gentleman, that actually expresses respect for lives conventionally led, the culture that doesn’t need art: entertainment. (p.167)
It’s more about inventing a context. It’s not about bringing things into art, that Duchampian thing. Instead it’s about making a new context for cultural production and presentation. I’m not really interested in the problems of art anymore.
“All the time, though, my sensibility pointed toward and yearned for an imaginative Elsewhere. I became increasingly dissatisfied with the narrowness of art as a formulation of the imagination. This will sound preposterous to many people, I’m aware, given that art offers and represents extraordinary behavioral freedoms, but in “making art” I found an ultimately enslaving formulation. How so? In art, you can do, yes, anything you want so long as you’re willing to have it end up as art. That isn’t real imaginative freedom, in my view. Inquisitiveness of mind will carry you past art, and apparently I love inquisitiveness of mind more than I love art.” – David Robbins [emphasis mine]