The Henry Flynt Special [Part III ART or BREND?]
[Flynt sketches out his concept of “brend.”]
4. There are experiences for each person which accomplish what art and entertainment fail to. The purpose of this essay is to make you aware of these experiences, by comparing and contrasting them with art. I have coined the term `brend’ for these experiences.
Consider all of your doings, what you already do. Exclude the gratifying of physiological needs, physically harmful activities, and competitive activities. Concentrate on spontaneous self-amusement or play. That, is concentrate on everything you do because you like it, because you just like it as you do it.
Actually, these doings should be referred to as your just-likings. In saying that somebody likes an art exhibit, it is appropriate to distinguish the art exhibit from his or her liking of it. But in the case of your just-likings, it is not appropriate to distinguish the objects valued from your valuings, and the single term that covers both should be used.
When you write with a pencil, you are rarely attentive to the fact that the pencil was produced by somebody other than yourself. You can use something produced by somebody else without thinking about it. In your just-likings, you never notice that things are not produced by you. The essence of a just-liking is that in it, you are not aware that the object you value is less personal to you than your very valuing.
These just-likings are your “brend.” Some of your dreams are brend; and some children’s play is brend (but formal children’s games aren’t). In a sense, though, the attempt to give interpersonal examples of brend is futile, because the end result is neutral things or actions, cut off from the valuing which gives them their only significance; and because the end result suggests that brend is a deliberate activity like carrying out orders. The only examples for you are your just-likings, and you have to guess them by directly applying the abstract definition.
Even though brend is defined exclusively in terms of what you like, it is not necessarily solitary. The definition simply recognizes that valuing is an act of individuals; that to counterpose the likes of the community to the likes of the individuals who make it up is an ideological deception.
5. It is now possible to say that much art and entertainment are pseudo-brend; that your brend is the total originality beyond art; that your brend is the absolute self-expression and the absolute enjoyment beyond art. Can brend, then, replace art, can it expand to fill the space now occupied by art and entertainment? To ask this question is to ask when utopia will arrive, when the barrier between work and leisure will be broken down, when work will be abolished. Rather than holding out utopian promises, it is better to give whoever can grasp it the realization that the experience beyond art already occurs in his or her life–but is totally suppressed by the general repressiveness of society.