Lebenskünstler

Hal Foster’s Art and Architecture Complex – Stephen Horne

The Art – Architecture Complex is a book concerned with contemporary architecture and design, a subject I am vastly underqualified to critically pursue. How I could venture into this task without the requisite specialization is best explained by my conviction that marginality with respect to such specialization is sometimes preferable to expertise. And it may well be that both art and architecture are fields too important to be left to their professional defenders. And anyway, if Foster’s observations are accurate, architecture has itself been dissolved, our ways of building and dwelling transformed into cinematic encounters under consumer media’s management.

With this title, The Art – Architecture Complex, Foster invokes that sense of capitalist conspiracy first expressed in the 1960’s phrase, “military/industrial complex.” The book is massively informative but characterized by the author’s trademark polemic with regard to the pluralism that is post modernity in general. Foster has long made clear his preference for purity over plurality…

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This metaphysics, the foundation for Foster’s criticism in general, is oppositional in form. He typically opposes resistance and transgression to complicity, outside to inside, the real to the illusory, and the virtual to the actual. This marks a limit to his analyses, and for some would render his conclusions helplessly conservative, even when his objections to “capital” might seem necessary. This is the crux of his situation; critical for his historical consciousness, conservative for the same, his oppositionality leaving him without traction with regard to a historicity of experience now re-composed by way of electronic “abstraction.” In this new situation, Foster refuses to acknowledge how antiquated his use of “the image” and “spectacle” has become, clinging as this does to some notion of an objective foundation, a reality that would offer an external standpoint from which critique proceeds. His fervent conviction that there is an “outside” from which criticism can orient itself and from which critical attacks may be mounted, that distance is definitive of criticality, fails to account for and integrate the pluralizing impact of electronic communications media with which the post modern is to be identified. Even a likely sympathizer such as Bruno Latour asks, “Are we not like those mechanical toys that endlessly make the same gesture when everything else has changed around them?”

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…Baudrillard, informed by the media theory of Marshall McLuhan, developed a more “performative” vision of architecture’s relationship with new media. Although the literary character of his thought has often been anathema to traditionalists such as Foster, his observations are acute if expressed in apocalyptic language. His willingness to embrace the media as environment means he spends less time spinning his wheels on a positioning of critique now no longer available as it was in the nineteen eighties.

Perhaps what is needed, following Foster’s denunciations of design as mere consumerist manipulation in the service of greater efficiencies for capitalism, is recognition of a more general outline. That would be one that attributes the root of the problem more deeply in a description of the rationalist prejudices that dominate our thinking and being. For the style of critique demonstrated by Foster and his colleagues this would be bad news, leaving them revealed as a part of the problem in so far as their project is itself inextricably dedicated to the founding of criticality in a modernity already itself a practice of instrumental rationality. In this sense, the critique mounted from Foster’s “leftist” optimism has become a rearguard defence inevitably and finally supporting and requiring those elements of purification and linearity so essential to the drive of technics (including capital) for ever greater efficiency.